The online casino industry is one of the fastest-growing sectors on the planet. From embracing the use of cryptocurrencies to offering live dealer games, it has been a trademark of the gambling revolution.
- Online Casino Digital Marketing
- Online Casino Digital Marketing Course
- Online Casino Digital Marketing Course
Digital Casino Marketing. Let’s face it, marketing in the ad-saturated world of 2017 is difficult, but marketing a service that depends on people spending money with the risk of seeing no tangible return can seem almost impossible. However, just as the gaming industry has endured various periods of adjustment and difficulty in the past. Digital Marketing Done Right Despite all of these complications, many online casinos have managed to get it right and create a memorable and responsible campaign that draws in new customers. One such brand is PlayOJO, a SkillOnNet brand with plenty of sister sites, which launched its £10 million Thumbs Up advert in May 2019. Rolling Hills Casino. House Edge built their website and designs the majority of their graphic projects, working in tandem with their in-house production team. Furthermore, we manage their website content, online reputation, social media, and email marketing programs.
Today, the gambling industry is using the internet and social media platforms to create new marketing opportunities. Read on to know how online casinos make use of digital marketing strategies to reach their target audience.
Content marketing
Digital Marketing Technology Applied To Online Casinos. Any casino website digital marketing campaign or promotion depends on accurate high-quality data. And like many other businesses, the information provided by Google Analytics to online casinos is one of the most useful sources of such marketing data. Good analytics can not only confirm the.
This is one marketing strategy that is used throughout the online casino industry. Online gambling sites and affiliates trying to promote their services will want to have engaging content and up to date information to offer to all their potential players. Some of the most common information that can be found includes Teen Patti Gold tips, how to play casino games, where to find the best-paying bonuses, and so on.
Most reputed gambling sites offer content that appeals to frequent gamblers. They will provide information about exclusive promotions and rewards that will be offered by the site, and provide newsletters to announce the release of new games. Without engaging content, it’s quite difficult to retain players as they may look for another online casino that lives up to their expectations.
Focus on SEO
Internet search engines determine what is relevant to the keywords by scanning every page on the web with programs like spiders or crawlers, and then compile a list of the most relevant information.
The search engine programs categorize information based on various factors, but one of the most important factors is by using keywords. Online sites make the use of keywords like “casino”, “casino games”, “gambling”, and “online casino” as these are organic casino terms for someone looking for information on a casino.
In other words, it’s about meeting the demand of customers and providing them with what they want. Using the right keywords strategy helps casino sites in understanding the response and feedback better.
User engagement
Knowing different metrics like the popular pages, the time spent on their website, and the busiest hours helps online casinos is redefining their digital marketing strategy. With these statistics, the casino sites get on an overall view of their business and their operations. Sometimes, casino providers have to focus their strategies on a particular region depending on the feedback they receive from these metrics.
Use of social media platforms
Most online gambling sites use popular social media platforms to market the contests or challenges to their customers. Some of them also use Facebook’s promoted features to increase the engagement of their content.
Online casinos use Twitter to increase user engagement. By responding to the feedback from their customers and improving the overall gambling experience on their website, they successfully attract and retain players.
YouTube
If you are an avid gambler, you might be aware that casinos display their restricted advertisements on their YouTube handle. Of course, YouTube has certain restrictions on casinos as compared to other social media platforms. However, the major advantage of YouTube marketing is to entice customers with engaging content.
Digital marketing for gambling brands faces a multitude of difficulties due to the ever-changing rules and regulations around gambling advertisements, as well as due to the constant backlash from gamblers and non-gamblers alike.
Amongst all of these issues and complications, a few online casinos have managed to come out on top after launching highly successful campaigns. Let’s have a look at what makes it so hard and which casinos did it right.
Why Marketing For Online Casinos And Sportsbooks Is Challenging
There are several reasons why marketing for online casinos and sportsbooks is challenging. Firstly, Internet casinos have developed a bad reputation for causing people to develop gambling addictions and other harmful problems. Online casinos are constantly under scrutiny for this even though they offer plenty of tools to help customers; this immediately presents a challenge as customers already have a prejudice against online casinos before they’re advertised to them.
Following this, the rules and regulations surrounding gambling advertisements are continually changing, making it hard to follow. The rules are also incredibly strict, especially in regulated markets such as the United Kingdom, as ads promoting online casinos must not appeal to minors, must support responsible gambling, and must always state that the casino or item promoted is only for adults aged “18+”.
Another issue gambling brands have when it comes to digital marketing is social media. Due to the bad reputation that surrounds them, most people on social media do not want friends, family members and followers to know that they gamble. It means that most users on social channels are unlikely to follow casino brands or like their posts.
On the other side of the spectrum, users are more than happy to vent their frustration and anger at online casino brands, sometimes with fake accounts. This generally happens if withdrawals take a long time, accounts get closed due to misunderstandings or miscommunication, or if players lose their money; all of which can be incredibly frustrating situations.
These negative comments, however, can add to the bad reputation surrounding a casino brand, particularly if a new customer spots a series of complaints regarding a brand and ultimately decides not to register with them. It eventually harms an online casino.
Digital Marketing Done Right
Despite all of these complications, many online casinos have managed to get it right and create a memorable and responsible campaign that draws in new customers. One such brand is PlayOJO, a SkillOnNet brand with plenty of sister sites, which launched its £10 million Thumbs Up advert in May 2019. The advert followed a man named Tom as he walked around town with a giant thumbs up to represent his feelings of happiness for playing at PlayOJO Casino.
Another advertisement for PlayOJO involved the site’s Alpaca mascot, who is depicted dancing in happiness over PlayOJO’s fair terms and wagering conditions. Both ads have been praised for their peculiarity and for promoting the casino brand while not pushing for customers to register and deposit.
Online Casino Digital Marketing
A series of advertisements for Virgin Games have also been well received. The ads all follow Vlad the vampire as he struggles to adapt to life among humans, whether that’s brushing his teeth without a reflection, appearing on a game show, or his general day-to-day (or is that night-to-night?) life. Again, these adverts were praised for promoting the brand but not urging customers to register. Both brands use memorable ads to promote themselves, and it seems to be working.
Bottom Line
Online Casino Digital Marketing Course
There are many complications and issues when it comes to the digital marketing of a gambling brand, but it is possible to create great, long-lasting campaigns that promote your brand and catch people’s interest. Through our observations, these tend to be advertisements which are entertaining and ads that do not make viewers feel like they’re being forced into registering at the website.
Online Casino Digital Marketing Course
As long as the advertisements follow the current regulations surrounding the promotion of gambling brands, and you happen to make a fun and memorable advert, you can safely join the likes of PlayOJO and Virgin Games who have mastered the art of marketing a gambling brand.