7 Things that Make a Great Online Casino With the whole variety of online casinos now present in the online space, players have a vast choice of websites to join and play at. Online casino operators invest their budgets into marketing and promotion in order to attract the target audience, beat the competition, and win the best-online-casino. Welcome to the leading online UK Casino! Gambling enthusiasts can sit back and enjoy the high intensity of fun and entertainment we bring to them at Great Britain Casino. As a legit online casino operator, it’s an honour for us to reach out to a wide network of casino.
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With the whole variety of online casinos now present in the online space, players have a vast choice of websites to join and play at. Online casino operators invest their budgets into marketing and promotion in order to attract the target audience, beat the competition, and win the best-online-casino race, and their investments are definitely rewarded. Players follow the link and get to the website… and here our story starts.
What players see once they open the site, what steps they need to go through in order to sign up and make a deposit, which bonuses they are offered, which games they see and how long it takes to withdraw their winnings, and whether live chat support helps quickly and effectively – all these factors decide whether a casino becomes a player’s favorite or not. Let’s have a closer look at each of the factors to help operators avoid some pitfalls which can easily turn players away from the casino.
1. Design
Being the face of the casino, design welcomes the users and makes their first impression of the casino. Shall it be something out-of-the-ordinary to impress and stay in the memory or shall it rather be standard and typical for an online casino? This is a big question. While many casino players have a clear image of an online casino website and feel more comfortable in the traditionally designed space, others appreciate innovation and a smart look.
So it’s up to the operator to decide whether to use the good and proven template design or create a completely new cutting-edge look to surprise the players. But whichever option is chosen, make sure to observe some general rules of casino website design, and the keyword here is user-friendly:
a) The website and the games shall load quickly from whatever region they are accessed.
b) Sign up / sign in and deposit action buttons shall be noticeable and displayed more than once on the home page.
c) To guarantee better conversion rates, the registration process itself shall be as easy as possible.
d) Games shall be easy to navigate through. A nice example is Oshi.io which allows advanced sorting by the provider, game type, character and theme group, ease of play, game popularity and intensity, etc.
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e) The home page shall display various interactive widgets, such as the leaderboard showing top winners, the jackpot growing in real-time, etc. This communicates that the online casino is “alive” and other players are getting lucky right at this moment.
f) Mobile-friendly means user-friendly. Players must be able to access the casino from any mobile device and get an equally smooth gaming experience from their computers.
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g) The home page shall display all licenses, certifications, and important partnerships that a casino boasts because this helps communicate trust and reputation, which is what most players closely look at.
2. Choice of games
Even if every casino has its set of most popular casino games which make the biggest part of the casino profit and this set may seem sufficient, players still appreciate the choice. The more games a casino can offer, the bigger audience it is able to cover.
Ideally, you need to have some well-known game providers like NetEnt and Amatic, some live leader content like Evolution Gaming, and some fresh, innovative content, e.g. Endorphina or Pragmatic Play. Finally, games from the world’s best gaming software developers show that a casino has partnered with the industry leaders, and that adds to the reputation.
3. Variety of payment options
Just like with the games, players need to have a choice of payment options, so the more you offer, the more deposits you get. The mix of available payment methods strongly depends on the regions the casino is targeting.
4. Easy withdrawals
A factor of critical importance. The less time and paperwork it takes to withdraw the winnings, the more loyal your customers will be. Any player would rather play at a casino that can withdraw his winnings within 10-20 minutes without any hassle, rather than at a casino that asks for a lot of additional documents without clear reasons or simply delays payments for days.
With this said, standard withdrawal procedures such as checks of personal documents (Know-Your-Customer checks) shall not be neglected, because we don’t want any possibility of fraud here. This is why your customer support and compliance teams should be as responsive and as fast as possible.
5. Live chat support
Effective and friendly front-line support is one of the main reasons players return to an online casino again and again. It is of great importance to have 24/7 client-managed service to answer any question and solve any issue in the most amicable way possible. Make sure that your support managers answer live chat inquiries within 60-90 seconds and are quick to offer the solution even in the trickiest situations and to the most demanding players.
6. Bonuses and promotions
There is no casino without bonuses and free spins. The more generous and versatile promotions you offer, the happier your users are. Tip: always display your most attractive bonus offers on the homepage with the links to the registration and deposit pages.
7. Acceptance of cryptocurrencies
We added this extra factor to reach the lucky number 7. On a serious note, with the growing popularity of Bitcoin, the ability to accept deposits in cryptocurrencies is almost a must for any online casino which wants to be at the forefront of the industry. For players websites working with Bitcoin are associated with innovation, a higher degree of privacy, and much faster payment processing time.
Conclusion
As clear and evident as all of the above success factors may seem, not all online casinos have the full set to go with. All the factors are equally important (well, quick withdrawals and great customer support prove to be more crucial for avid players), while failing to be consistently up-to-par on most of them may seriously damage the reputation and “likeability” of an online casino website.
This is a lot of work to do, from creating the high-end design to building a professional support team, and the casino operator alone cannot possess the complete expertise in all of the spheres. Nor does he need to, as long as there are people who specialize in different areas of iGaming and can provide professional support in each narrow segment.
So, you could let your casino software provider care at least about the web design, the choice of games, and the support of payment methods. See if you can outsource client support in order to avoid employment and training hassle. Unless you are a marketing expert yourself, get professional consulting in casino promotions and player acquisition, and get the best pro’s to do SEO for your website. Don’t rely on your own skills only but learn from those who have already achieved success in the industry and see how the mutual efforts bring your website to the top positions in online casino rankings.
You can also read how to start an online casino with SoftSwiss software.
If you do not have the time and money to visit a land-based casino, then don’t worry. I have a solution for you. Online casinos are a mouse click away to give you the same gambling experience that is actually more fun with more opportunities to winning. Thanks to the internet you can now play casino games at home on your computer or laptop with online casinos. The flexibility and convenience these online casinos have has turned many people including house wives into top online casino gamblers. To get a great online casino experience, all you need is a computer and an internet connection, and then for you to download the best online casinos.
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Ever since online casinos came to the forefront of gambling, they have grown more popular day by day. You have a great chance to fill your bankroll with extra cash thanks to the online casino bonuses. You don’t get free cash for walking in a land based casino, so the free bonus money is something really amazing that you should take advantage of.
For me ‘home comfort’ is one of the reasons why I love online casinos. With the comfort of my place, I am able to access my favorite casino games online. That saves me time and of course money. Secondly, as you are playing from your home, you are not distracted and your concentration on winning games stays steady. You don’t have a stranger watching your every move and you also don’t have to wait to get to a table game like blackjack or roulette.
If you are a regular gambler in land based casinos, and is hesitating to try the online casinos, then put your hesitation aside. Online casinos are very safe to play at. They use the very best in security and are tested regularly by third-party organizations to make sure that they are of top quality. You can play all the land based casino games at the best online casinos. In fact online casinos have bigger jackpots (which are won more regularly) and bigger game varieties. You can play a wide variety of blackjack games, roulette games, slot games, video poker games, and specialty games like keno and scratch cards. Online casino games are in high quality with amazing sound affects and out of this world animation. Bingo is one of the games that is the most popular in the world, with whole sites dedicated to it rather than being included just as another game on an online casino. In fact, sites like it are the best place to find online bingo, as the fact that it requires other players often means that online casinos are more reluctant to offer it! Knowing where to find a great version of a game is half of the battle towards being able to enjoy it properly. The main online casino software providers include RealTime Gaming, Playtech, and Microgaming. Each online casino software provider has their own collection of progressive jackpots that make their online casinos a great online casino. The amounts vary between each jackpot game, but usually they start in the thousands and grow to the millions. With these bingo sites comes another opportunity for players to come up with bingo strategies to give themselves a better chance of making a tidy profit on the games. With so many people now playing the games now, there is more opposition to win those jackpot prizes. By getting in early now and coming up with a technique to improve those chances of winning, you will stay one step ahead of the competition.
Going back to the bonuses, online casinos also have regular bonuses and promotions for their players. There are weekly promotions, monthly bonuses, and VIP Reward schemes for regular players, as well as bonuses for reloading your account, for using recommended deposit methods and for referring a friend. Loyalty club points are also given for every buck that you spend.
So, here I give you a brief introduction on three of my favorite casinos which I regard as the best online casinos that will give you a great online casino experience.
Casino Las Vegas
Powered by Playtech software, Casino Las Vegas brings you the real Vegas experience to your computer. With an exceptional collection of over a 100 online casino games, and a special treat of their welcome bonus of $400 free, you can’t go wrong with Casino Las Vegas. Live customer support in multiple languages is the striking feature of this great online casino. Casino Las Vegas currently does not accept US players, but this will hopefully change soon.
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Royal Ace Casino
Royal Ace Casino is powered by RealTime Gaming software and is the best online casino for US players. All new players get a welcome bonus of up to $1,000 free and there is a huge selection of casino games for you to choose from. Royal Ace Casino is highly respected in the online gaming industry so it is worth giving them a try.
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Slot Madness Casino
Slot Madness Casino is also powered by RealTime Gaming. This great online casino is for all those that love to play online casino slots. You can play 3-reel slot games, 5-reel video slot games and the biggest online casino jackpot slots on the internet at Slot Madness Casino. All new players, including those from the US, get a welcome bonus of $999 free.